Service Quality: Research Perspectives Susan S. White

ISBN: 9780761921479

Published: November 13th 2003



Service Quality: Research Perspectives  by  Susan S. White

Service Quality: Research Perspectives by Susan S. White
November 13th 2003 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | | ISBN: 9780761921479 | 3.15 Mb

The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, how service and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates

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